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New ways of Marketing today

One of the best Marketing books is a Chartered Institute of Marketing prescribed text by Professor Niger Piercy called Market-Led Strategic Change. In this book Percy explains how companies have become more innovative in their customer approach and that there are a number of ways to improve marketing performance.

20 ways to use Social Media to improve Sales

We are based in the Central Belt of Scotland …Welcome to the Central Strata blog.

Help companies with their existing social media marketing, why because it helps you also.
Tagging and other metadata improves the measurement and spread of your information.
Use twitter to build your companies personality online
Understand that bloggers might care about your customer. Learn and [...]

The value of Backlinks and Page Ranking

The value of backlinks and page ranking. Backlinks are of huge value to your website and your page ranking. Google developed the page ranking system. Centralstrata understand the value of your backlinks, page ranking and how it all works together for your website search engine optimisation or your seo.

Effective Search Engine Optimisation

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also [...]

The value of a good site

Recent studies have found that fewer than half of all of the UK’s small businesses still don’t have a website and of those about half that number believe that a website wouldn’t deliver any tangible benefits.

It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial. If potential customers [...]

Why keyword research is important

Welcome to Central Strata the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for. Keywords research for [...]

Research and your web traffic

http://centralstrata.co.uk/

Welcome to CentralStrata, the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites. There are a number of areas where small businesses can improve their websites which can have an affect on your search [...]

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