In a similar way that you place an advert in a newspaper or magazine to sell a product or service, Pay Per Click or PPC is a method for placing an advert on a search engine or social media network to help attract customers to your particular product or service.
Pay Per Click is an auctioning system that allows advertisers to bid for their ranking within search search engines or social media networks. When someone searches using a particular keyword or phrase within a search engine like Google, or Bing, sponsored search results are displayed as a result.
These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.
The best bit is, advertising is the most targeted and cost effective form of advertising available. And of course being digital, it’s measurable, and therefore accountable.
If you would like to find out how Central Strata can add value to your Pay Per Click activities please contact us.
