Copywriting is the process of writing the words that promote a person, business, opinion or idea. The main purpose of writing this marketing copy is to persuade the listener or reader to act. Copywriters can contribute words and ideas to print ads, email letters, brochures or other media.
The art of copywriting is based on the knowledge that words can change the thinking, attitudes, beliefs and behaviours of an audience.
All our copywriting is based on the the AIDA model which promotes the Attention, Interest Desire and Action of the reader and achieve the desired result for you.
Our services include direct mail copywriting, e-mail copywriting, press release copywriting, brochure copywriting, , sales letter copywriting, white papers and other marketing communications media.
Article and SEO Copywriting is an important element of your website presence. Central Strata recognise that your online and offline copy writing is important because it communicates with your customers. SEO or Search Engine Optimisation copywriting is important because you want your customers to purchase products and services from your business. Central Strata write the copy for your website to ensure it attracts the interest of the search engines.
The copy can be adapted for the technical and non technical nature of your audience to ensure maximum effect.
