The value of a good site

Recent studies have found that fewer than half of all of the UK’s small businesses still don’t have a website and of those about half that number believe that a website wouldn’t deliver any tangible benefits.

It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial.  If potential customers [...]

Why keyword research is important

Welcome to Central Strata the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for.  Keywords research for [...]