It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial.  If potential customers [...]]]> Recent studies have found that fewer than half of all of the UK’s small businesses still don’t have a website and of those about half that number believe that a website wouldn’t deliver any tangible benefits.

It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial.  If potential customers can’t search for your business on the web, they’ll probably go elsewhere.  If your business has a website that’s been cobbled together in a haphazard fashion, then it’ll stand up poorly to the competition and probably be doing your business no favours.  It is too easy to start building a web presence without really thinking about what the site will offer its visitors.

The first mistake that a lot of businesses make is not to think of the market they serve.  If you are a firm of Solicitors your website will be very different to that of a maternity wear website…so first of all you should think of your market!  The first question you should ask yourself is what are your competitors doing and what is your market. 

Secondly, the site content is critically important.  It is usually recommended that you have an About us and Contact us section, but when it comes to the products and services you offer you need to put them into terms that your customers will understand.

The best way to get good search engine visibility is to have a good site with good content, regular updates and links to and from other respect sites. 

Remember that once the site is developed, it is never finished, you need to continually update it with new content and  keeping it fresh and relevant. This makes it attractive to new visitors and search engines.  Also, is your site achieving its’ objectives?  Are you getting more sales?  This is the reason that Central Strata offer both Internet and Marketing service, we help provide you with a return on your investment, by ensuring that your site is out there and achieving its’ objectives.

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for.  Keywords research for [...]]]> Welcome to Central Strata the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for.  Keywords research for Articles will, for example, be very different to the keyword research done for websites with the main reason being that people are searching for different types of words which depending on what they are looking for.  It doesn’t matter what type of keyword search you are doing, there are some basic rules when it comes to good keyword searches.  Here are a number of tips for keyword research and keyword searches:

1. Study the market.  Your market will tell you a lot about what keywords are the popular words for you.  What I mean by this is that the keywords used by Amazon will be completely different to the keyword used in a University website. 
2. Keywords are just words and strings of words.  Either way, by understanding your market we can find the correct terms to use for your website.  But remember that keywords and keyword strings should never be static and should always be updated to achieve the best results.  So if you have keywords that are working for you that’s great but remember, when it stop producing results and giving you website traffic, then you need to refresh these keywords.
3. It can take months for a website to show up on search engines such as Google.  This is because Google has built in an ageing delay on new websites.  A good website with good keywords and Search Engine Optimisation tactics such as good SEO articles can serve you better in the long run for your rankings.
4. It is necessary to use market research methods for keyword phrases because until you know what other people are targeting and what the competition is for some key phrases you may be optimizing for SEO rankings on some keywords that you can’t have.  Once you have got rid of saturated phrases, you have a better idea of what keywords that you can use.
5. It is important to understand that each page on your website is its own distinct and seperate unit.  You can’t increase your site traffic by using keywords in only one page.  You have to adjust the content of each page to qualify for search engines.
6. Test, test and test again.  Once you have identified keywords or a string of keywords, test these keywords.  You’ll be able to see how well these keywords are working.
7. Remember that your web presence and your traditional marketing should work hand in hand, they don’t work in isolation.  Therefore, understand the keywords that are attractive to your market.