SEO activity boosts sales

Twitter, blogs, Facebook, LinkedIn, review and shopping comparison sites; the Internet has the ability to communicate your message to millions of people with more options and more flexibility than ever before.  Reaching your target market, increasing brand awareness and building customer loyalty, however small your company or which niche your product or service, can now [...]

Why keyword research is important

Welcome to Central Strata the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for.  Keywords research for [...]