Backlinks are important for your Page Rank because Google and other Search Engines look up them as a vote in favour of your website.  This is why quality backlinks are important to your page rank and the number of visitors to your site.  An example would be if I was promoting a Highland Castle as a wedding location, that is why a backlink to tourist websites in Scotland would be important.  Google and other Search Engines will regard this backlink as a vote in much higher regard than if someone blog links to that site.  However, if a highly ranked blog about Highland Castle Weddings links to the same Highland Castle web site, this can be viewed as a quality backlink to.

When determining the value of backlinks, all of the Search Engines including Google evaluate a number of different factors. They look at the link, the quality of the website that is linking to the site, the text around the link, and the anchor text (the underlined words that contain the embedded link on the website).

The important thing to note is that backlinks are important.  They are or should be the framework for any professional search engine marketing programme.  Search Engines such as Google really value backlinks and how many you have is only as important as the quality of the backlinks. The quality of your backlink is more important than the quantity of your backlinks.  But remember that with a diverse array of backlinks that are from quality sites, your site can be a winner.

Page Ranking

Page Ranking is done by a computer program that crawls the Internet and looks at websites.  This web crawler or bot moves from page to page through the links going to and from it. 

The whole concept of Page Ranking was invested by Google and it’s been adopted by other search engines.  If Google does not rank a web site and determine it as any good, chances are that the rest of the Internet will also have the same opinion.  So Page Ranking is Google’s way of categorizing websites in order of their importance on the Internet.

Central Strata can improve your Page Rank in a number of ways.  We understand how Google and other Search Engines evaluate Page Ranks, with one of the best methods being to build you the quality inbound links that your site need to be successful.  Although the Page Rank isn’t directly related to your quality content, it will get you the quality inbound links that you need to be successful and  those links count as a vote for your site when it comes to the Page Rank of your site. Central Strata offers a number of Search Engine Optimisation services which are essential for your page ranking, but remember that we do not only do this in isolation we remember the market that you service to with our marketing services.

Remember that the quality of backlinks is the most important thing and that all backlinks are not equal.  Central Strata are experienced link builders we understand the tools to use, the keywords, the keyword generators and provide you with a defined link building strategy from filtering undesirable data, to spotting patterns that point at the right audiences to target.  Central Strata understands the complexities link acquisition and link building.  Central Strata is the correct choice for your Search Engine Optimisation and Marketing in Scotland.  

Examples of  good backlinks are below, which add value for my site and my contacts sites: 

 http://www.dragonsdesign.co.uk

Description: Dragons Design is a website design company based in grimsby, Lincolnshire. We use cutting edge techniques to design hand coded, elegant web designs to suit your needs.

Website URL : http://webtemplates.site88.net

<a href=”http://webtemplates.site88.net” title=”A website is seen as a strong portal in making significant presence online. At Graffs we offer Personal & Business designs from £249. Out-of-box ecommerce solutions to bespoke designs from £499.”>Graffs Affordable Web Designs | FREE Web Templates | E-Commerce Solutions</a>

<a href=”http://www.free-slot-machines.us” target=”_blank”>Freeslotmachines</a>

 http://www.consumerdistributors.ca/

http://www.whatsmywebsiteworth.info/

http://www.bitslv.com/

http://credit-card-pro.com/

http://www.phatdyes.com/

<a href=”http://www.phatdyes.com” target=”_blank”><b>Phat Dyes How To Tie Dye</b></a>  Author: Brad Garrett, Category: Tie Dye, Price: $21.99, Length: 84 minutes, Media: DVD or Download, Topic: Learn How Tie Dye<br><br>

http://www.yorkshiretradedirectory.co.uk/

<a href=”http://www.internet-heaven.co.uk/stuff/add.php”>Add URL</a>

 http://www.yourcreditcompany.com/

<a href=”http://www.g-directory.com/dir/show.php?CatID=0″>Add a URL</a>

public houses for lease somerset
Thousands of businesses for sale, Buy or sell a business at RightBiz. Connecting business buyers and sellers!

But Search Engine optimisation is not just a case of getting more visitors, the visitors need to be targeted. Of course, it’s great that your web site gets 1000’s of visitors a day, but if the purpose of the web site is to sell a product or service, it’s not much good unless people are buying.

Wouldn’t you prefer 100 visitors and 90 sales to 1000 visitors and 1 sale?

When a search engine evaluates your web site for placement, it uses a small piece of software called a “spider” which analyses many factors and it is the job of the Search Engine optimiser to ensure you’re web site scores well on these factors.

Search Engines like Google do not try to make it intentionally hard for you to achieve good search engine positions. The basis of their business and reputation is on providing accurate, quality search results and so the algorithms used to index web sites are designed to do this.

Have a look at the Central Strata Internet Services and Marketing Services for information on how we approach Search Engine Optimisation and Marketing. 

If you have a web site that sells widgets, you should be number 1 on google for the search term “widgets”, right?

 
Unfortunately this isn’t the case. Your competitors are also selling widgets and on the global scale of the Internet, you’re competitors could number in the millions and you can’t all be number 1.

Search engine research suggests that very few people go beyond the first two pages of search results. And as you would expect, you are more likely to be found if you’re site features on the first page. So that’s the goal, the coveted first page of google.

Why the other Search Engines?
You may ask why we are focusing so much on Google here. Well, google is by far the biggest provider of search results currently with the majority of searches being made on Google (at the time of writing, 86% of all searches online). And the general rule is that if you succeed on Google, you will rank high on the other search engines as well as the principles of search engine optimisation are shared with minor exceptions by other search engines such as Yahoo!, AOL, Alta Vista.

Contact Central Strata for cost effective search engine optimisation, Internet and Marketing services in Scotland.