Central Strata » seo

The value of Backlinks and Page Ranking

Mon, 31 Aug 2009 10:47:02 +0000

Backlinks

Backlinks are important for your Page Rank because Google and other Search Engines look up them as a vote in favour of your website. This is why quality backlinks are important to your page rank and the number of visitors to your site. An example would be if I was promoting a Highland Castle as a wedding location, that is why a backlink to tourist websites in Scotland would be important. Google and other Search Engines will regard this backlink as a vote in much higher regard than if someone blog links to that site. However, if a highly ranked blog about Highland Castle Weddings links to the same Highland Castle web site, this can be viewed as a quality backlink to.

When determining the value of backlinks, all of the Search Engines including Google evaluate a number of different factors. They look at the link, the quality of the website that is linking to the site, the text around the link, and the anchor text (the underlined words that contain the embedded link on the website).

The important thing to note is that backlinks are important. They are or should be the framework for any professional search engine marketing programme. Search Engines such as Google really value backlinks and how many you have is only as important as the quality of the backlinks. The quality of your backlink is more important than the quantity of your backlinks. But remember that with a diverse array of backlinks that are from quality sites, your site can be a winner.

Page Ranking

Page Ranking is done by a computer program that crawls the Internet and looks at websites. This web crawler or bot moves from page to page through the links going to and from it.

The whole concept of Page Ranking was invested by Google and it’s been adopted by other search engines. If Google does not rank a web site and determine it as any good, chances are that the rest of the Internet will also have the same opinion. So Page Ranking is Google’s way of categorizing websites in order of their importance on the Internet.

Central Strata can improve your Page Rank in a number of ways. We understand how Google and other Search Engines evaluate Page Ranks, with one of the best methods being to build you the quality inbound links that your site need to be successful. Although the Page Rank isn’t directly related to your quality content, it will get you the quality inbound links that you need to be successful and those links count as a vote for your site when it comes to the Page Rank of your site. Central Strata offers a number of Search Engine Optimisation services which are essential for your page ranking, but remember that we do not only do this in isolation we remember the market that you service to with our marketing services.

Remember that the quality of backlinks is the most important thing and that all backlinks are not equal. Central Strata are experienced link builders we understand the tools to use, the keywords, the keyword generators and provide you with a defined link building strategy from filtering undesirable data, to spotting patterns that point at the right audiences to target. Central Strata understands the complexities link acquisition and link building. Central Strata is the correct choice for your Search Engine Optimisation and Marketing in Scotland.

Examples of good backlinks are below, which add value for my site and my contacts sites:

http://www.dragonsdesign.co.uk

Description: Dragons Design is a website design company based in grimsby, Lincolnshire. We use cutting edge techniques to design hand coded, elegant web designs to suit your needs.

Website URL : http://webtemplates.site88.net

http://webtemplates.site88.net” title=”A website is seen as a strong portal in making significant presence online. At Graffs we offer Personal & Business designs from £249. Out-of-box ecommerce solutions to bespoke designs from £499.”>Graffs Affordable Web Designs | FREE Web Templates | E-Commerce Solutions

http://www.free-slot-machines.us” target=”_blank”>Freeslotmachines

http://www.consumerdistributors.ca/

http://www.whatsmywebsiteworth.info/

http://www.bitslv.com/

http://credit-card-pro.com/

http://www.phatdyes.com/

http://www.phatdyes.com” target=”_blank”>Phat Dyes How To Tie Dye Author: Brad Garrett, Category: Tie Dye, Price: $21.99, Length: 84 minutes, Media: DVD or Download, Topic: Learn How Tie Dye

http://www.yorkshiretradedirectory.co.uk/

http://www.internet-heaven.co.uk/stuff/add.php”>Add URL

http://www.yourcreditcompany.com/

Add">http://www.g-directory.com/dir/show.php?CatID=0″>Add a URL

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Effective Search Engine Optimisation

Fri, 28 Aug 2009 08:18:45 +0000

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

But Search Engine optimisation is not just a case of getting more visitors, the visitors need to be targeted. Of course, it’s great that your web site gets 1000’s of visitors a day, but if the purpose of the web site is to sell a product or service, it’s not much good unless people are buying.

Wouldn’t you prefer 100 visitors and 90 sales to 1000 visitors and 1 sale?

When a search engine evaluates your web site for placement, it uses a small piece of software called a “spider” which analyses many factors and it is the job of the Search Engine optimiser to ensure you’re web site scores well on these factors.

Search Engines like Google do not try to make it intentionally hard for you to achieve good search engine positions. The basis of their business and reputation is on providing accurate, quality search results and so the algorithms used to index web sites are designed to do this.

Have a look at the Central Strata Internet Services and Marketing Services for information on how we approach Search Engine Optimisation and Marketing.

If you have a web site that sells widgets, you should be number 1 on google for the search term “widgets”, right?

Unfortunately this isn’t the case. Your competitors are also selling widgets and on the global scale of the Internet, you’re competitors could number in the millions and you can’t all be number 1.

Search engine research suggests that very few people go beyond the first two pages of search results. And as you would expect, you are more likely to be found if you’re site features on the first page. So that’s the goal, the coveted first page of google.

Why the other Search Engines?
You may ask why we are focusing so much on Google here. Well, google is by far the biggest provider of search results currently with the majority of searches being made on Google (at the time of writing, 86% of all searches online). And the general rule is that if you succeed on Google, you will rank high on the other search engines as well as the principles of search engine optimisation are shared with minor exceptions by other search engines such as Yahoo!, AOL, Alta Vista.

Contact Central Strata for cost effective search engine optimisation, Internet and Marketing services in Scotland.

The value of a good site

Fri, 14 Aug 2009 14:15:41 +0000

Recent studies have found that fewer than half of all of the UK’s small businesses still don’t have a website and of those about half that number believe that a website wouldn’t deliver any tangible benefits.

It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial. If potential customers can’t search for your business on the web, they’ll probably go elsewhere. If your business has a website that’s been cobbled together in a haphazard fashion, then it’ll stand up poorly to the competition and probably be doing your business no favours. It is too easy to start building a web presence without really thinking about what the site will offer its visitors.

The first mistake that a lot of businesses make is not to think of the market they serve. If you are a firm of Solicitors your website will be very different to that of a maternity wear website…so first of all you should think of your market! The first question you should ask yourself is what are your competitors doing and what is your market.

Secondly, the site content is critically important. It is usually recommended that you have an About us and Contact us section, but when it comes to the products and services you offer you need to put them into terms that your customers will understand.

The best way to get good search engine visibility is to have a good site with good content, regular updates and links to and from other respect sites.

Remember that once the site is developed, it is never finished, you need to continually update it with new content and keeping it fresh and relevant. This makes it attractive to new visitors and search engines. Also, is your site achieving its’ objectives? Are you getting more sales? This is the reason that Central Strata offer both Internet and Marketing service, we help provide you with a return on your investment, by ensuring that your site is out there and achieving its’ objectives.

SEO activity boosts sales

Wed, 12 Aug 2009 14:29:44 +0000

Twitter, blogs, Facebook, LinkedIn, review and shopping comparison sites; the Internet has the ability to communicate your message to millions of people with more options and more flexibility than ever before. Reaching your target market, increasing brand awareness and building customer loyalty, however small your company or which niche your product or service, can now be achieved.

Your Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns are fundamental components of your Internet marketing, but Central Strata’s additional marketing services provide you with complete coverage. The ability that social media sites offer huge benefits for your business and should not be underestimated.

There are now over 70 million bloggers generate over 1.5 million posts each day. If this trend continues there will be more than 500 million blogs by 2010. Each month more than 27 million people use news search engines such as Yahoo! News, to find information that interests them. It is estimated that 97% of Journalists go online daily to source information for stories, with 73% of them using the internet to find press releases.

Social media outlets such as Twitter and Facebook can have a strong impact on a firms reputation, I recently met a company in West Lothian, that sells Shower equipment and accessories that now generate a huge proportion of their sales directly from Twitter. This is proof that Social Media has a strong impact on a brand’s reputation and generates sales for companies in Scotland. Central Strata helps you connect with your target market, build traffic to your website, most of all we help provide the right message that benefits your sales.

Good effective Search Engine Optimisation using all the tools at your disposal is not an option it is essential. Remember that over 90% of Internet users find websites by using search engines such as Google, Yahoo and Bing. 75% of people agree that search engines help them find products, brands and companies that they haven’t thought of before .

Blogs, Search Engine Optimised Press Releases, Keyword Research are all cost effective ways for you to get your message out there, not just for promoting your brand but for getting you sales. Search Engine Optimisation methods such as directory listings, Social Media and Search Engine Optimised Press Releases (SOE PR) are cost-effective ways of promoting your business.

Central Strata understands the importance of your Internet identity, but we don’t do this in isolation we provide a full marketing service with our professional services trained and Chartered Institute of Marketing qualified staff. Remember that online shopping is estimated to quadruple by 2020, when it will account for almost 40% of all retail sales.

Why keyword research is important

Wed, 05 Aug 2009 13:46:20 +0000

Welcome to Central Strata the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites.

The type of keyword research you will do or want, depends on what you’re using the keywords for. Keywords research for Articles will, for example, be very different to the keyword research done for websites with the main reason being that people are searching for different types of words which depending on what they are looking for. It doesn’t matter what type of keyword search you are doing, there are some basic rules when it comes to good keyword searches. Here are a number of tips for keyword research and keyword searches:

Study the market. Your market will tell you a lot about what keywords are the popular words for you. What I mean by this is that the keywords used by Amazon will be completely different to the keyword used in a University website.
Keywords are just words and strings of words. Either way, by understanding your market we can find the correct terms to use for your website. But remember that keywords and keyword strings should never be static and should always be updated to achieve the best results. So if you have keywords that are working for you that’s great but remember, when it stop producing results and giving you website traffic, then you need to refresh these keywords.
It can take months for a website to show up on search engines such as Google. This is because Google has built in an ageing delay on new websites. A good website with good keywords and Search Engine Optimisation tactics such as good SEO articles can serve you better in the long run for your rankings.
It is necessary to use market research methods for keyword phrases because until you know what other people are targeting and what the competition is for some key phrases you may be optimizing for SEO rankings on some keywords that you can’t have. Once you have got rid of saturated phrases, you have a better idea of what keywords that you can use.
It is important to understand that each page on your website is its own distinct and seperate unit. You can’t increase your site traffic by using keywords in only one page. You have to adjust the content of each page to qualify for search engines.
Test, test and test again. Once you have identified keywords or a string of keywords, test these keywords. You’ll be able to see how well these keywords are working.
Remember that your web presence and your traditional marketing should work hand in hand, they don’t work in isolation. Therefore, understand the keywords that are attractive to your market.

Research and your web traffic

Wed, 05 Aug 2009 12:42:31 +0000

http://centralstrata.co.uk/

Welcome to CentralStrata, the Internet and Marketing Company, based in Scotland in the UK

The importance of research is one of the areas that businesses often trip up on when they build their web sites. There are a number of areas where small businesses can improve their websites which can have an affect on your search engine ranking. These include:

The first and most important area is that a lot of businesses have a web site but do not promote it. What’s the point in having the website in the first place if no one knows it is there! So we research your market and understand how we are going to promote your site.
Remember that your web presence and your marketing should work hand in hand, they don’t work in isolation.
Keywords are not researched properly, if at all. You want to find the perfect terms for your web site.
Your web design should begin when you decide you want a website. Centralstrata have designed and optimised a number of websites including http://www.smeology.co.uk/ and https://www.more4mums.co.uk/. These sites are in different markets but the design started in day one, when we started to build our customer website requirements. Building your requirements is when our research starts.
Improve your search engine rankings, Google, Yahoo etc by doing your keyword and website research properly.
Analyse and improve your content and improve the performance of your website in search engines such as Google.
Research, Research and more Research.

This is just a taster of the areas that affect your website, but as an Internet and Marketing business we have an understanding of websites and marketing.

article provided by Lynn on 1st August 2009 info@centralstrata.co.uk