Twitter, blogs, Facebook, LinkedIn, review and shopping comparison sites; the Internet has the ability to communicate your message to millions of people with more options and more flexibility than ever before.  Reaching your target market, increasing brand awareness and building customer loyalty, however small your company or which niche your product or service, can now [...]]]>

Twitter, blogs, Facebook, LinkedIn, review and shopping comparison sites; the Internet has the ability to communicate your message to millions of people with more options and more flexibility than ever before.  Reaching your target market, increasing brand awareness and building customer loyalty, however small your company or which niche your product or service, can now be achieved.

Your Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns are fundamental components of your Internet marketing, but Central Strata’s additional marketing services provide you with complete coverage.  The ability that social media sites offer huge benefits for your business and should not be underestimated. 

There are now over 70 million bloggers generate over 1.5 million posts each day.  If this trend continues there will be more than 500 million blogs by 2010.  Each month more than 27 million people use news search engines such as Yahoo! News, to find information that interests them.  It is estimated that 97% of Journalists go online daily to source information for stories, with 73% of them using the internet to find press releases.

Social media outlets such as Twitter and Facebook can have a strong impact on a firms reputation, I recently met a company in West Lothian, that sells Shower equipment and accessories that now generate a huge proportion of their sales directly from Twitter.  This is proof that Social Media has a strong impact on a brand’s reputation and generates sales for companies in Scotland.  Central Strata helps you connect with your target market, build traffic to your website, most of all we help provide the right message that benefits your sales.

Good effective Search Engine Optimisation using all the tools at your disposal is not an option it is essential.  Remember that over 90% of Internet users find websites by using search engines such as Google, Yahoo and Bing.  75% of people agree that search engines help them find products, brands and companies that they haven’t thought of before .

Blogs, Search Engine Optimised Press Releases, Keyword Research are all cost effective ways for you to get your message out there, not just for promoting your brand but for getting you sales.  Search Engine Optimisation methods such as directory listings, Social Media and Search Engine Optimised Press Releases (SOE PR) are cost-effective ways of promoting your business. 

Central Strata understands the importance of your Internet identity, but we don’t do this in isolation we provide a full marketing  service with our professional services trained and  Chartered Institute of Marketing qualified staff.  Remember that online shopping is estimated to quadruple by 2020, when it will account for almost 40% of all retail sales.