One of the best Marketing books is a Chartered Institute of Marketing prescribed text by Professor Niger Piercy called Market-Led Strategic Change. In this book Percy explains how companies have become more innovative in their customer approach and that there are a number of ways to improve marketing performance.
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Recent studies have found that fewer than half of all of the UK’s small businesses still don’t have a website and of those about half that number believe that a website wouldn’t deliver any tangible benefits. It’s becoming harder and harder to think of a business sector where a website wouldn’t be beneficial. If potential customers [...] |
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